Video: Wes Welker stars as new ‘Old Spice Guy’ in ad campaign
DENVER — Broncos wide receiver Wes Welker is featured as one of the new Old Spice Guys in the company’s 2013 NFL season ad campaign.
Welker stars in three 18-second ads promoting Old Spice deodorant and body wash, which are expected to air during the Broncos season opener against the Baltimore Ravens on Thursday.
In one advertisement, the former New England Patriot is seen in a locker room taking a whiff of Old Spice deodorant as snow begins to fall around him. The commercial later reveals that Welker is actually inside of a snow globe on a dollar store shelf.
New England Patriots linebacker Jerod Mayo is also featured in a video clip depicting him being swept away by the “unnecessary freshness” of the Old Spice collection.
Old Spice is letting Broncos fans have a sneak preview of all three ads on YouTube the day before Thursday’s big game.