Super Bowl commercials preview

sUPER BOWL COMMERCIALS

DENVER — Watching the game on television means seeing all of the famed Super Bowl commercials. That way you’ll get to see all 32 minutes and 30 seconds with the other partygoers without having to watch online the next day.

You can get a glimpse of some of the ads before the game and not have to slip off to the bathroom during actual game action.

LINK: Super Bowl commercials

For some companies the game is an opportunity to take $4.5 million to say “hi” to new potential buyers.

“The Super Bowl for us is a risk. We do a lot of marketing, but it’s the first time we’ll hit a really mass consumer audience,” Squarespace CEO Anthony Casalena told the New York Times.

Squarespace is among the companies that have posted a commercial on YouTube already.

The company’s blog said it will also release an extended version of the spot and some of the material that was cut after the game.

There will also be one ad from a small company that wins a 30-second commercial paid for by financial software company Intuit. The contest was open to any U.S.-based business with 50 or fewer full-time employees.

The commercial will air during the third quarter.

This year’s Super Bowl will have 43 advertisers.


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