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House committee says no to public vote on new Colo. logo

new Colorado logo

The new Colorado logo was released in August 2013. (Photo: BrandColorado.gov)

DENVER — A proposed bill to require a public vote on Colorado’s new state logo went up for a House committee review Tuesday.

Rep. Bob Rankin’s proposed legislation required a public vote on the newly branded logo, and permitted alternative marketing options for companies that uses the colors and aspects of the Colorado state flag.

The new logo, commissioned by Gov. John Hickenlooper and spearheaded by Noodles & Co. founder Aaron Kennedy, was met with mixed reviews, prompting the proposed bill.

RELATED STORY: Mixed responses for new Colo. logo leads to House review

However, in Tuesday’s committee meeting, a Democrat-driven House voted against Rankin’s bill, according to The Denver Post.

The two top Democrats in the House reasoned that the governor made the decision to launch the new state branding initiative, therefore they could not support allowing the public to vote on the matter.

The governor’s office said the new branding has been successful thus far, and more than 250 companies have registered with the byColorado program to have the new logo appear on their products and promotional materials.

The goal is to raise enrollment to 1,000 companies by the end of 2014 and 2,500 by the end of 2015, said the governor’s office in a press release Monday.

House Speaker Mark Ferrandino of Denver said these types of issues may not be compelling enough to put to a public vote.

“What’s the next thing we’re going to vote on? The look of the license plates? The state cactus?” he told the newspaper. “They vote for the governor, they hire him as the chief executive officer of our state.”