Pandora thinks they can figure out if you are a Democrat or Republican


DENVER — Internet radio service Pandora has a method the company believes will identify listeners as Democrats or Republicans.

It’s a useful piece of information because, according to the Wall Street Journal, the company plans to use the information to sell advertisements to the political parties.

QUIZ: What your playlist says about you

Pandora is matching election results with subscribers’ musical preferences by ZIP code. It then compares that data with a user’s musical tastes and whether or not an artist is more likely to be listened to by Democrats or Republicans.

The initiative is part of a growing trend among media companies to find new ways to tap into information users share freely on the Internet.