That Colorado Department of Transportation announced the launch of a new campaign Tuesday, with intends to heighten awareness about the dangers of distracted driving.
“Live Life in Slo Mo,” commenced Tuesday morning and runs through April.
The new initiative asks Colorado high school students to create 60-second videos that highlight what living in the moment, “free of distractions,” means to them personally, said CDOT.
For the short videos, students will use the song “Slo Mo” by local band Rachel and the Kings to showcase their interpretations, added CDOT.
CDOT said it will partner up with schools across Colorado to get the word out about the ten-week contest, and the winning school will earn a grand prize of $2,000 as well as the chance to join Rachel and the Kings onstage while their video is featured at the band’s concert this spring.
According to Distraction.gov, 3,328 people were killed in distraction-affected crashes in 2012, and an estimated 421,000 people were injured.
The site also noted that 16 percent of all distracted-driving accidents involved motorists under the age of 20.
“To me, ‘Slo Mo’ means taking a moment to stop, or slow down, and appreciate the world around me,” said Rachel James, lead singer of Rachel and the Kings. “I hope ‘Slo Mo’ can lay a foundation for teens and inspire them to create their own moments, free of distraction.”
For more information, visit the CDOT Facebook page.