Drugstore Doubles: Why Overspend When You Can Find Better for Less?

Michael Moore shows us some brand name beauty products that you can get cheaper at drugstores.

They’re called “Drugstore Dupes” … often times these products contain the same ingredients and sometimes they’re even made by the same company … and believe it or not there’s even an AP for it …. fittingly called Drugstore Dupes, it helps you find affordable alternatives to popular high-end beauty products.

1.) Loreal Magic Nude ($12.50) – Finding an amazing drugstore foundation isn’t easy, so when Kristen Stewart’s makeup artist tipped us off to the similarities between L’Oreal’s Magic Nude and the prestige foundation in almost every artist’s kit—Armani’s Maestro Foundation ($62). Armani’s formula goes on like a dream: it’s light and airy with a slippery texture that blends over skin easily and sets quickly. It doesn’t settle into pores or fine lines, instead soaking into skin for a no-makeup look. L’Oreal’s Magic Nude is very similar. It feels identical in your hands, goes on the same way, and provides the same amount of coverage. The finish, however, is where the difference is visible. L’Oreal’s formula has a slightly more powdery look on the skin, while Armani’s boasts a touch of luminosity—not shimmer or dewiness—just a silkier texture.

2.) Maybeline “The Falsies” ($7) – Eyeliners and mascaras are those products that we only buy drugstore brand, there’s really no point in spending a fortune on the latest mascara or eyeliner. Seriously, no point it’s all the same. Lancome Hypnoses is top selling mascara at $28 … however … if you compare the ingredients to the $7 Maybeline falsies you’ll discover they’re very similar. Expert reviews say The Lancome goes on much smoother and less clumpy because of a superior brush but The end result is pretty similar, so it’s up to you if you want to splurge for a more luxurious application.

3.) ELF Shimmer Face Whip (or substitute Boots #7) – Benefit High Beam is the secret of the models and makeup artists all over the globe. It’s a perfect complexion enhancer, gives a glow like you wouldn’t believe and almost gives you an angel-like dewy sheen. $26 for a nail polish sized bottle in comparison to e.l.f. Shimmering Facial Whip which is an unbelievable $1. When doing a swatch comparison, both have the same color resemblance and the same amount of shimmer. The real test came when it came to wearing it, and lo and behold, it exactly looked the same, felt the same, sat the same and lasted the same. It was almost unbelievable that a $1 tube (depending on the msrp in your area) could give the same angelic glow that the High Beam can.

4.)Sonia Kashuk Eye on Neutral $19.99 – While it’s next to impossible to find dupes for the almighty Urban Decay Naked palettes, we found a neutral basics palette that strangely resembled the latest UD Naked Basics Palette. At first glance many of the swatches are exactly similar to that of the UD, but there are 6 more in the Sonia Kashuk palette. In a side-by-side comparison, pigments of every swatch are just as strong and the shadows lasted the same amount of time, did not flake or crease and essentially performed the same as the UD.

5.) NYX Mega Shine Lip Gloss $4.99 … Mac is known for its highly pigmented, super glossy Lip Glass’ – NYX has come out with an alternative, testers give it a 90% on the similarity scale with many similar colors and Mega Shine is roughly a quarter of the price.