Pedigree video promotes adoption drive

DENVER — No one needs an excuse to watch a video of cute puppies, but this one has an added benefit.

This is from Pedigree to promote its adoption drive. And all you need to do to help is watch.

When a video goes viral, YouTube shares the money it makes with the video-makers. And Pedigree says every dollar it earns from this video will go toward finding homes for dogs that need them.