DENVER – The Colorado Symphony announced a new summer concert series organized and sponsored by the budding marijuana industry Tuesday.
The Denver-based symphony has partnered up with Edible Events, which regularly produces events centered around the local food, cannabis and art scene, to present several concerts throughout the summer that fuse together the cultures of classical music and marijuana, according to the Denver Post.
Starting on May 23, the collaboration kicks off with a bring-your-own marijuana event at the Space Gallery in the Santa Fe arts district in Denver. There will be two more subsequent events at the venue in the same vane.
On Sept. 13, the series concludes with a performance at Red Rocks Ampitheatre in Morrison.
The Post reported that these concerts will be billed as fundraising events for the orchestra, and will include a classical music program at each show.
Colorado Symphony executive director Jerry Kern told the newspaper he hopes the series will help the orchestra find new audiences as well as contribute to the fiscal health of the organization.
“We see ourselves connecting with all of Colorado,” said Kern. “Part of our goal is to bring in a younger audience and a more diverse audience. I would suggest that the patrons of the cannabis industry are both younger and more diverse than the patrons of the symphony orchestra.”
The Colorado Symphony has worked diligently to expand its audience as well as explore how a classical music institution can contribute to a contemporary society in varied ways.
Over the past few seasons, the orchestra has collaborated with local popular bands and musicians like DeVotchKa and Gregory Alan Isakov — it continues these efforts this summer with concerts at Red Rocks featuring the likes of Amos Lee and Bela Fleck as well as its “geek series” that highlights music stemming from popular culture trends.