DENVER — AAA Colorado announced Wednesday it will relaunch its brand with an assortment of new benefits, including extending roadside assistance to bicyclists who are members.
The new policy, set to go into effect Thursday, will provide transportation services to members when their bike is damaged or inoperable without an increase in membership fees, according to a press release from AAA Colorado.
AAA Colorado said service cars will be available to meet bikers at trail heads or publicly traveled roads to transport members and their bikes to a location of their choice within a designated radius of the pickup — mileage limits are determined by membership level.
The League of American Bicyclists ranked Colorado as the second most bike friendly state in the nation. So, with so many cyclists on the roadways, AAA Colorado said they want to promote sharing the road and bike safety.
“Offering bicycle service is another great benefit for our AAA Colorado members and we’re proud to be one of the first AAA clubs in the United States to do so,” said CEO and president of AAA Colorado Tony DeNovellis. “Riding bicycles is becoming more popular, as Coloradans are concerned about fitness, the economy and the environment. Whether our members are riding for fun or commuting to work, we’ll be there to offer assistance if their bicycle breaks down.”