Volkswagen, a company known for safe driving commercials that shock viewers, created an ad showing how distracting a text message can be.
Moviegoers in Hong Kong were shown an ad before the feature film that showed a first-person view of a car driving through a forest.
The drive appears normal and serene. Midway through, all the members of the audience are sent a text message. As people start checking their phones, the car careens off the road and crashes.
Cameras inside the theater recorded the audience’s reaction.
The audience is left to make the connection themselves, but from the reactions on their faces, they seem to get the point.
According to the Daily Mail, the movie theater was equipped with a location-based broadcaster that can send text messages to everyone in a room at once.
The stunt has already become a huge hit on YouTube, with millions of views.