SAN FRANCISCO -- A Burger King in San Francisco has given its trademark Whopper a different look in honor of gay pride.
Workers were busy assembling a Whopper with a message -- the gay pride-themed "Proud Whopper." And it comes with a matching crown.
The burger and the crowns were unveiled during last weekend's gay pride festivities. But the campaign caught fire on social media after Burger King posted a video.
The viral campaign was fueled largely by Twitter, whose headquarters are one block down Market Street from the Burger King at the center of all of it.
"It's a smart thing to do," one customer said. "San Francisco is a very diverse community."
But another customer didn't see it that way.
"Personally, I find this to be corporate pandering to a group of people that they never cared about before," she said.
Of course, a business can skew its politics the other direction.