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WATCH: Ice Bucket Challenge fails

Some material and language might be inappropriate for some viewers.

It’s all the rage and virtually everyone is doing it — the Ice Bucket Challenge as a way to raise money for the ALS Association.

It’s a pretty simple concept. Donate money or accept the challenge from someone to dump ice water on yourself and call out other people to donate or take the challenge.

Pretty simple concept, right? Not so for some, as you can see in the video above.